Cookies Policy

Amber Distributors Private Limited (“we,” “our,” or “us”) values your privacy and is committed to providing a transparent and trustworthy online experience. This Cookies Policy explains how we use cookies and similar technologies when you access and interact with our website.

By continuing to use our Site, you consent to our use of cookies as described in this policy. If you do not agree, please adjust your browser settings or refrain from using the Site.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, smartphone, or tablet) when you visit a website. These files help websites recognize your device, remember your preferences, and improve your browsing experience. Cookies are widely used across the internet to enhance usability, analyze website performance, and provide personalized content.

Unlike software programs, cookies cannot harm your device or install viruses. They serve as a communication tool between your browser and the website to make your experience more efficient and seamless.

2. Types of Cookies We Use

Amber Distributors Private Limited uses several types of cookies to ensure optimal functionality and a smooth user experience. These include:

2.1 Essential Cookies

Essential cookies are necessary for the proper functioning of our website. They enable basic features such as:

  • Page navigation
  • Secure access to restricted areas
  • Submission of forms or inquiries

Without essential cookies, some services on the Site may not function correctly.

2.2 Performance and Analytics Cookies

These cookies help us understand how users interact with our Site. They collect information such as:

  • Pages visited and time spent on each page
  • Clicks and navigation patterns
  • Sources of website traffic

Performance cookies help us improve Site functionality, user experience, and website performance by analyzing trends and identifying areas for improvement.

2.3 Functionality Cookies

Functionality cookies allow the Site to remember your preferences and provide enhanced, personalized features. Examples include:

  • Language preferences
  • Preferred layout or display settings
  • Login information for returning users

These cookies make your interaction with our website more convenient and user-friendly.

2.4 Targeting and Advertising Cookies

Targeting cookies are used to deliver relevant advertisements based on your browsing behavior. They help ensure that promotional content displayed to you is aligned with your interests and preferences. These cookies do not collect personal information that can identify you personally, but they allow advertisers to provide relevant offers.

3. How We Use Cookies

At Amber Distributors Private Limited, cookies are used to:

  1. Enhance User Experience – Ensure smooth navigation, remember preferences, and provide quick access to frequently used features.
  2. Analyze Site Performance – Monitor usage trends, identify technical issues, and improve website functionality.
  3. Deliver Relevant Content – Show tailored content, advertisements, or promotional offers based on browsing behavior.
  4. Ensure Security – Protect user data and prevent unauthorized access to our Site or services.
  5. Support Legal Compliance – Help us comply with applicable regulatory requirements, including data protection laws.

Using cookies helps us create a more engaging and personalized online experience for every visitor while maintaining high security and reliability standards.

4. Third-Party Cookies

Some cookies used on our Site may be set by third-party service providers to provide analytics, advertising, or other services. These cookies may collect anonymous information about your browsing habits and device usage.

Examples of third-party cookies include:

  • Google Analytics for performance monitoring
  • Social media sharing tools
  • Advertising networks for targeted campaigns

Amber Distributors Private Limited does not control these third-party cookies, and your use of external services is subject to their respective privacy policies.

5. Managing and Disabling Cookies

You have the right to control the use of cookies on your device. Most web browsers allow you to:

  • Block all cookies
  • Delete existing cookies
  • Receive notifications when a cookie is set

Please note that disabling essential cookies may affect the functionality of the Site and your ability to access certain features or services.

Steps to Manage Cookies in Popular Browsers:

  • Google Chrome: Settings → Privacy and Security → Cookies and Other Site Data
  • Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
  • Microsoft Edge: Settings → Site Permissions → Cookies and Site Data
  • Safari (Mac): Preferences → Privacy → Manage Website Data

For mobile devices, cookie settings can usually be found within your browser’s settings menu.

6. Cookies and Privacy

Amber Distributors Private Limited is committed to protecting your personal information. Cookies may collect certain non-identifiable information, such as IP address, device type, browser type, and website usage patterns.

We use this information to:

  • Improve website performance and user experience
  • Provide personalized content and services
  • Analyze and monitor traffic trends

We do not sell or share personally identifiable information obtained through cookies with third parties for marketing purposes.

7. Legal Basis for Using Cookies

Under applicable data protection laws, we rely on the following legal bases for processing cookie data:

  1. Consent: Where required, we obtain your consent before setting non-essential cookies.
  2. Legitimate Interests: Using cookies to improve website functionality, security, and user experience constitutes a legitimate business interest.
  3. Legal Compliance: Cookies may be used to comply with applicable laws and regulatory requirements.

By using the Site, you agree to our use of cookies under these legal frameworks.

8. Benefits of Cookies for Users

Using cookies on our Site provides several advantages to users, including:

  • Faster and more efficient browsing experience
  • Personalized content, including recommendations or offers
  • Remembered preferences and settings for returning visits
  • Enhanced security to protect user data
  • Improved customer support and service delivery

9. Cookie Retention Periods

Cookies set on our Site may have varying retention periods:

  • Session Cookies: Deleted when you close your browser
  • Persistent Cookies: Stored on your device for a set period (e.g., 30 days to 12 months)
  • Third-Party Cookies: Retention periods are determined by the third-party provider

We regularly review and manage cookie retention to comply with privacy best practices.

10. Updates to This Cookies Policy

Amber Distributors Private Limited may update this Cookies Policy periodically. Changes will be posted on this page with a revised “Last Updated” date.

We encourage users to review this policy regularly to stay informed about our cookie practices. Your continued use of the Site after updates constitutes acceptance of the revised policy.

11. Contact Us

For any questions or concerns regarding our use of cookies, please reach out to us through the contact methods provided on the website. We are committed to addressing your queries promptly and maintaining transparency regarding data collection practices.